SOCIAL MEDIA CAMPAIGN
Design for the instagram and facebook ads campaign for the Lay’s Iconic Restaurants Flavors in the Netherlands. The campaign consisted of voting for the favorite flavor through social networks, with the aim of producing a new flavor.
To celebrate the results of the Iconic Restaurants Flavors campaign, the ‘Crispy Puffer Jacket’ was designed. Developing this design was an interesting challenge because of the material: real (unused) potato chip bags. In addition, the Crispy Puffer Jacket is also filled with chips!
Two effie awards were won in the Netherlands with this advertising campaign.
