Spring campaign for La Marina Shopping Centre in Benidorm. While preserving the brand’s core corporate colors, elements, and typography, I developed a fresher and more daring visual identity to mark the season.

The project involved designing a comprehensive range of high-impact assets, including large-format outdoor billboards and interior promotional signage. The result is a vibrant, modern aesthetic that captures the spring spirit while ensuring consistent brand recognition across the center’s physical and digital touchpoints.