Social media design and marketing campaign for Lay’s «Iconic Restaurants Flavors» in the Netherlands. My role included designing specific assets for animations to encourage the public to vote for their favorite flavor, as well as the complete reveal campaign for the winning flavor. The initiative, centered on creating a new flavor through social voting, concluded with the innovative ‘Crispy Puffer Jacket’—a physical jacket crafted from real Lay’s bags filled with chips to celebrate the results.

This advertising campaign was honored with two prestigious Effie Awards in the Netherlands.